The Hair Thinning, Shedding & Loss Protocol
Instant digital access · Written by a certified functional medicine practitioner
Your GP said your bloods were normal.
Your hair says otherwise.
A 12-week functional medicine protocol for women 35+ who are done being told that thinning hair is just their age.
You've noticed it for a while now.
The extra strands on the pillow. The ponytail that wraps around three times instead of two. The parting that catches the light differently than it used to.
You mentioned it. Maybe to your GP, maybe to friends. And you were told the same thing most women are told: it's normal. It's your age. It's stress. Everyone loses hair.
So you tried the things. The biotin gummies. The expensive shampoo. The supplements a friend recommended. And three months later, nothing had changed.
Here's what nobody told you.
Hair loss in your thirties and forties is rarely a hair problem. It's a signal.
Your hair follicles are among the most metabolically demanding structures in your body — and among the first things your body stops funding when something upstream is under strain. Your iron. Your thyroid. Your stress hormones. Your absorption.
Which means the answer was never going to be found in a bottle of biotin. It was going to be found in your bloods
— if anyone had looked at the right numbers.
THE GAP NOBODY MENTIONS
"Normal" and "optimal" are not the same thing.
There's a conversation I have most weeks in clinic.
A woman tells me her hair is thinning. She had bloods done. She was told everything was fine.
Then I look at the actual numbers.
Her ferritin — the storage form of iron, and the most common reversible cause of hair loss in women — was 14.
The level associated with healthy hair growth is above 70.
Nothing went wrong in her appointment. A ferritin of 14 isn't anaemia, and anaemia is what that threshold exists to catch. No disease was missed. But her follicles didn't have what they needed, and nobody looked at the number that would have shown it.
That gap — between a result that's normal and a result that's optimal — runs through almost every marker that matters for your hair. Thyroid. Vitamin D. B12. Zinc.
This protocol is built to close that gap.
YOUR PRACTITIONER
I'm Nicole Goode.
CFMHC · AFMCP · CNHC · BANT · LLB Hons
I'm a certified functional medicine practitioner, registered nutritional therapist and BANT registered nutritionist, and hair thinning is one of the most common concerns I see in women your age. It's also one of the most misunderstood — dismissed as cosmetic, treated with one-size-fits-all advice, rarely investigated properly.
I built this protocol because most women don't need a private consultation to start getting answers. They need the framework I use in clinic — in the right order, with the reasoning explained, so they can begin the work themselves.
It's the same root-cause approach I take with every patient. Nothing withheld, nothing dumbed down.
WOMEN I’VE WORKED WITH
"Nicole has given me a new lease of life. I've learnt so much about my body and how to support it."
— Brook"I haven't felt this great in nearly two years. I feel like a new person."
— Charlotte"It was one of the best decisions of my life. I felt like I was in such safe hands."
— AndreaThese reflect individual experiences of working with Nicole. Results vary from person to person.
WHAT'S INSIDE
A complete 12-week programme, in four phases.
Phase 1 — Investigate
The symptom assessment. Every test to request from your GP, with optimal ranges — not just standard ones. When to escalate to private testing. And how to read results.
Phase 2 — Foundation
The nutrition framework, a 7-day meal plan, ten recipes, and the lifestyle changes with the strongest evidence behind them.
Phase 3 — Repair
Targeted protocols for hormones, cortisol, gut health and blood sugar — with a 14-day meal plan and ten further recipes.
Phase 4 — Restore
Hair cycle activation, scalp guidance, a third 14-day meal plan, ten more recipes, and your long-term maintenance plan.
36 pages. Every recommendation referenced. Yours to keep.
Choose how you start
The Protocol
— £37
The complete 12-week programme. Everything you've just seen, instant digital access, yours to work through at your own pace.
12 week nutrition & lifestyle programme
Full GP testing guide with optimal ranges
Root-cause investigation framework
Meal Plans
Recipes
BEST VALUE
The Protocol + Supplement Review
— £127
Everything in the protocol, plus a 15-minute one-to-one call with me and a personalised 12-week supplement plan — built around your results, your root causes, and anything you're already taking.
Because the right supplements, at the right doses, safe alongside your medications, depend entirely on you.
Everything in the protocol plus…
12 week phased & personalised supplement plan
15min Supplement review appointment
Limited supplement review spaces each month.
